History

Seasoned Experience. Adaptive Strength.

Launching. Learning. Adapting. Improving.

Since 1984, Kroha Direct has glided atop the fast-changing currents of marketing communications by remaining agile and adaptive.

1984: Katz & Kroha Advertising

Dave Kroha and Sam Katz launch Katz & Kroha Advertising, a full-service agency specializing in Direct Response Marketing.
Key Clients:
IDG Communications; Personal Computing; The American Red Cross - Middletown Chapter; Prentice Hall; Business & Legal Reports; GMH Marketing; United Cable Television; Xerox Educational Publications; Garlinghouse.

1987: Kroha Associates

Dave Kroha launches Kroha Associates, Inc. - an advertising and marketing firm offering direct response plus branding and product development.
Key Clients:
Atlas Editions; Field Publications; Disney; The American Heart Association; CT Chapter; RR Donnelley; Trout Unlimited; Cox Communications; Oxford Health Care.

2002: Kroha Direct

Kroha Associates, Inc. rebrands as “Kroha Direct” to reflect strengths in direct response communications.
Key Clients:
CIGNA Health Care; Cox Communications; Petruzelo Insurance; Truebro; Syn-Mar Products; Oxford HealthCare; Optimum TV; NUMA Publishing.

2005: Arrowhead Direct

Kroha Direct rebrands as Arrowhead Direct— an independent creative services division of The Arrowhead Group..

2007: iiCREATiVE, Inc.

Arrowhead Direct ends the Arrowhead Group affiliation and rebrands as iiCREATiVE, Inc. to reflect significantly expanded digital capabilities.
Key Clients:
CIBA; Westerbeke; NETAAC (New England Trade Adjustment Assistance Center); St. Francis HealthCare Partners; MTA Benefits; Tunxis Plantation; Advanced Cosmetic Dentistry.

2015: Kroha Direct

The agency returns to its roots and revisits the Kroha Direct moniker. Adopting a virtual agency/consultancy model, the firm realizes greatly reduces overhead while expanding service capabilities
Key Clients:
Armorbox; Advanced Cosmetic Dentistry; Bobbex Inc.; Summt Plating; New Britain EMS Academy; Chiromark, SED Services; Coastal Hair Transplant; Marn Inc.; Palladin Precision Product; Catalyst Health Fitness; Independent Plating; Worcester Manufacturing.

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